ABOUT 2020-05-25T20:20:21+00:00

Who We Are &

What We Believe

WE ARE network of big agency A-listers who deliver Madison Avenue-quality work at flexible, boutique agency prices. Brought together by creative director and brand consultant, Betsy Wise, we offer over a decade of experience serving clients like Medtronic, Cognizant, AT&T, Pegasystems, BNY Mellon, GE and Verizon.

WE BELIEVE that clients are better served when things are kept simple, nimble and efficient. That creative work should be strategic and smart, and a lot of fun. That brands perform best when they’re savvy about audience needs and desires. When they tell a story that is fresh, clear and bold. And that great solutions are often found when we explore approaches that are out-of-category, provocative and a little bit quirky.

Meet The Team

Our core team is small but mighty. We’re supported by a robust network of seasoned writers, designers, producers, and programmers to supplement our clients’ needs – as needed.


Founder and Lead Verbal Strategist/Writer

Betsy launched WBG after spending over a decade in NYC as a copywriter, creative director, and brand strategist. As Director of Verbal Identity at Interbrand, she oversaw all verbal strategy for AT&T, leading a team of 10 creatives across multiple work streams. Previously, she served as Creative Director at TMP Worldwide, where she led all recruitment campaign work for Verizon across all business units.


Senior Consultant/Writer

Before joining Wise Branding Group, Maura cut her teeth in branding managing experiential marketing teams for Nestle and Bacardi, while writing for the City of Doral and numerous beauty brands, including Opal Beauty and La Sirène. She spent a decade representing brands as a professional spokesperson, and was an international auto show presenter for Infiniti, Nissan, GMC and Buick.


Our consultancy-style engagement begins by identifying your business needs, and then crafting an approach – and just the right team – to meet them quickly, efficiently and creatively.

Our services include:

  • Brand Strategy

  • Brand Foundation: Mission, Vision, Values, Positioning, Personality

  • Brand Identity Design

  • Brand Voice and Messaging

  • Naming

  • Web Design

  • Video Production

  • Copywriting

  • Advertising campaign work across all media