Wise Branding has been an integral part of our team as we’ve done a periodic look at our messaging, a codification of our voice, and a refresh of our logo and look. Betsy and Maura have an eye on strategy, an ear for language and how people hear it, and a way with people across the business as well as the blank page. Perhaps most importantly, they are incredibly agile, and willing to go above and beyond to address unexpected challenges and opportunities. As unreasonable as the demands of business can ever be, Betsy and team are realists who help get what’s needed done well.
Talented. Rock stars. Dedicated. Funny.
With Wise Branding Group, you can’t go wrong. Betsy is one of the most talented people I know – sharp as a razor and an absolute pleasure to work with. WBG has been an amazing addition to our agency!
I’ve had the pleasure of working with Betsy and Wise Branding over the past four years in both the healthcare and technology industries. With her years of experience in branding and smart, engaging style, she has the ability to put complex concepts into simple words – that every employee can understand and internalize no matter where they sit in the organization. The team at Wise Branding helped us establish our brand framework and verbal identity system, providing the focus, structure, and discipline we needed to strengthen our brand.
Our experience with Wise Branding Group has been nothing short of excellent. From the start, Betsy and her team were flexible and fast. Together, we designed an engagement that worked for our budget and timing — and the outcome has been exceptional. We started by refining the foundation of our brand and it has really focused us. Before our collaboration, I knew what we wanted to say, but couldn’t articulate it clearly. Now, our communications are clear and consistent. To this day, we continue to partner with Wise Branding, because we know they have our back — always ready to deliver what we need, when we need it — and make us look great in the market.
Led by the brilliant, creative, and compassionate Betsy Wise, Wise Branding Group guided Miami Theater Center through rebranding, creating a website, and developing institutional and programmatic marketing campaigns. Our work with WBG brought us deep insights about our organization and the individuals on our team, clarified our mission, and enabled us to communicate clear and compelling stories about what we offer our community. We received stellar deliverables, AND we truly enjoyed the time we spent laughing and learning with WBG.