Who We Are &
What We Believe
WE ARE network of big agency A-listers who deliver Madison Avenue-quality work at flexible, boutique agency prices. Brought together by creative director and brand consultant, Betsy Wise, we offer over a decade of experience serving clients like Medtronic, Cognizant, AT&T, Pegasystems, BNY Mellon, GE and Verizon.
WE BELIEVE that clients are better served when things are kept simple, nimble and efficient. That creative work should be strategic and smart, and a lot of fun. That brands perform best when they’re savvy about audience needs and desires. When they tell a story that is fresh, clear and bold. And that great solutions are often found when we explore approaches that are out-of-category, provocative and a little bit quirky.
More About Our Creative Resources
With over a decade of relationships in the creative community worldwide, Betsy is supported by a robust network of seasoned writers, designers, producers, and programmers. She is capable of scaling her team up, or down to accommodate client needs – as needed.
BETSY WISE
Founder, Chief Creative Strategist and Verbal Identity Director
Betsy launched WBG after spending over a decade in NYC as a copywriter, creative director, and brand strategist. As Director of Verbal Identity at Interbrand, she oversaw all verbal strategy for AT&T, leading a team of 10 creatives across multiple work streams. Previously, she served as Creative Director at TMP Worldwide, where she led all recruitment campaign work for Verizon across all business units.
JUST A SMALL SAMPLE
Betsy has worked with brands big and small, across industries
Betsy’s ever-expanding expertise and client base include Cognizant, Medtronic, Pegasystems, Delta Dental, TACO Systems, Dr Brandt Skincare, Haleon, Kimberly-Clarke, Univision, Bacardi, Northwell Hospitals, National Gay and Lesbian Task Force, Walden University, Avodah, Men’s Wearhouse, Miami Theater Center, Kaiser Permanente.
WHAT WE DELIVER
Our consultancy-style engagement begins by identifying your business needs, and then crafting an approach – and just the right team – to meet them quickly, efficiently and creatively.
Our services include:
Brand Strategy
Brand Foundation: Mission, Vision, Values, Positioning, Personality
Brand Identity Design
Brand Voice and Messaging
Naming
Web Design
Video Production
Copywriting
Advertising campaign work across all media
