Visual Identity & Tagline 2018-09-17T13:39:58+00:00

Project Description

AVODAH VISUAL IDENTITY & TAGLINE

HELPING A POWERFUL FORCE FOR GOOD REACH NEW AUDIENCES

The Ask

Avodah is the Jewish Service Corp, committed to fighting against the causes and effects of poverty in the United States. They do this by engaging participants in service and community-building that inspire them to become lifelong leaders for social change, rooted in and nourished by Jewish values.

They came to us because they wanted to widen their reach, and attract fresh, young energy to their Corp. Their identity was dated and didn’t portray their youthful energy, and their tagline wasn’t communicating the power and passion of their organization.

How We Delivered

We delivered a presentation deck to the Avodah team designed to elicit the personality and direction of the organization. Through conference calls and emails, we honed in on what we needed to do to take them from the drab, traditional, brown and blue logo they had to one that is vibrant – full of color, energy, and life. We delivered a visual identity system that communicates the momentum and excitement one would experience as a part of their Service Corp.

Then, through a series of conferences and creative iterations, we landed on the perfect tagline to accompany their new, colorful logo inspired by the Star of David:

Sparking Jewish Leaders, Igniting Social Change.

Today, their website is exciting and alive, much like the young Jewish activists who advance the cause of justice under their name to this day.

Electronic Branding Worksession
Visual Identity
Tagline
646-206-5556