We delivered a presentation deck to the Avodah team designed to elicit the personality and direction of the organization. Through conference calls and emails, we honed in on what we needed to do to take them from the drab, traditional, brown and blue logo they had to one that is vibrant – full of color, energy, and life. We delivered a visual identity system that communicates the momentum and excitement one would experience as a part of their Service Corp.
Then, through a series of conferences and creative iterations, we landed on the perfect tagline to accompany their new, colorful logo inspired by the Star of David:
Sparking Jewish Leaders, Igniting Social Change.
Today, their website is exciting and alive, much like the young Jewish activists who advance the cause of justice under their name to this day.