Project Description
GEHC PRODUCT LAUNCH MESSAGING
A REVOLUTION IN ULTRASOUND – IN YOUR HAND
The Ask
The Ultrasound division of GE Healthcare was prepared to shake up the delivery of ultrasound services at the point of care. But they knew they needed sharply-honed messaging to differentiate themselves from the competitors who were nipping at their heels. We supported them by helping them to tell the story of their powerful, exciting new technology – the VScan Extend handheld ultrasound.
HOW WE DELIVERED
We collaborated with GEHC’s marketing, engineering, and sales leaders to develop a solidly differentiated messaging platform for the device. We created and led a full-day, in-person work session to gather inputs from their team to inform our creative process. We came away knowing we wanted to capture the urgency of a practitioner’s need to understand a patient’s condition quickly, wherever they may be. “Empowering You in That Critical Moment” was the direction we delivered. We then went on to create copy for the campaign, which announces the VScan Extend as the technology practitioners need from a partner they can trust – when minutes matter the most.
