We collaborated with GEHC’s marketing, engineering, and sales leaders to develop a solidly differentiated messaging platform for the device. We created and led a full-day, in-person work session to gather inputs from their team to inform our creative process. We came away knowing we wanted to capture the urgency of a practitioner’s need to understand a patient’s condition quickly, wherever they may be. “Empowering You in That Critical Moment” was the direction we delivered. We then went on to create copy for the campaign, which announces the VScan Extend as the technology practitioners need from a partner they can trust – when minutes matter the most.