International Stroke Conference 2018-09-02T01:07:05+00:00

Project Description

MEDTRONIC INTERNATIONAL STROKE CONFERENCE

A POWERFUL MESSAGE FOR A MED TECH ICON

The Ask

Medtronic Neurovascular – now our client for 4 years – asked us to develop a powerful messaging theme to carry them into the 2016 International Stroke Conference. This concept needed to be commanding enough to fit a medical technology powerhouse, but flexible enough to work across touchpoints – and to extend effectively to other participating business lines within their Restorative Therapies Group. Once the concept was approved, we were charged with creating copy for all congress elements: LA Live lobby banners and environmental messages, booth signage, videos, hotel door drops, seating cubes, trade ads, and more.

How We Delivered

We delivered 3 conceptual directions for the Congress Messaging, and Medtronic selected the theme “Evolving Stroke Treatment.” We proceeded to extend that theme across nearly 2 dozen touchpoints, including videos for the booth and the sponsor hotel’s dedicated channel. And we delivered it all in under 3 months. Better yet – they are still using the theme, years later.

Congress Messaging & Branding
Video Scripting & Concepting
Copywriting
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